Design Leader. Educator. UX Strategist who builds design-led cultures.
I’ve spent nearly 20 years designing experiences and building the teams, systems, and practices that make great design repeatable at scale—across higher education, insurance, and retail.
My work sits at the intersection of craft and strategy: I care deeply about the quality of the experience on screen, and equally about the organizational conditions that allow that quality to be sustained and scaled. That means investing in design systems, building strong teams, and ensuring design has a meaningful voice in how products are shaped and prioritized.
Much of my current work is in healthcare and insurance—designing experiences for people navigating Medicare for the first time. That context shapes everything: accessibility isn’t optional, trust has to be earned quickly, and complexity has to be made simple.
UX Strategy & Roadmapping
Aligning design efforts with business goals to drive growth, retention, and measurable impact.
Team Building & Leadership
Hiring, mentoring, and scaling high-performing UX and design teams.
Design Systems & Governance
Building the systems, standards, and frameworks that make great design repeatable at scale.
Research & Optimization
Embedding user research, testing, and analytics into how teams make decisions.
Accessibility & Inclusive Design
Championing WCAG standards and designing for users of all abilities and literacy levels.
Cross-Functional Partnership
Working closely with product, engineering, marketing, and executive leadership to get design a seat at the table early.